Why you should register your business with Trustpilot
Good things happen when a company can get closer to their customers.
Consumers trust what they read from other people’s experiences. Those all important reviews help customers make more informed purchase decisions.
Allowing a customer to share their experiences about your business improves transparency, it helps build relationships and enhances trust between your business and your consumers. When a business responds to feedback (including critical feedback) they can show customers they care and win loyalty.
Trustpilot’s research show 83% of reviews are positive. Customers will always expect to see some form of criticism of a business. The key is how the business responds to a negative review and turns it into a positive.
Trustpilot online reviews start a conversation between a business and its customers which means as the business owner, you can identify problem areas in your company. Positive reviews can shape future developments, negative reviews are an early warning system to potential problems.
In the UK, around 71% of consumers look at online reviews before purchasing products or using a service.
Companies have been known to double their revenue by marketing their reputation using Trustpilot and because Trustpilot review data is fed to Google. Google search results can be accompanied by a star rating (rich snippets). This means consumers know to trust a business registered with them from the very first search.
At Home Guide Expert Limited we are incredibly proud of our transparency, hence the reason we joined the Trust Pilot service ourselves.
If you are considering joining up, click here for more details.